ai Design Group has been working with the Charlotte Motor Speedway team on a continuous basis since 2003, beginning with the Media Center, Bush Garage, and Infield Amenity Buildings. Since then, aiDG has been commissioned for a wide range of other projects including complete renovation of the Speedway Club dining and banquet facilities, PRN Broadcast Studios, and ZMax Dragway.
Major master planning efforts were undertaken in 2003, 2006 and 2007 resulting in fully computer rendered imagery of the “future” Charlotte Motor Speedway with roadway infrastructure upgrades, new campus entrance experience, new front stretch grandstand, parking, souvenir village and merchandising concepts, and interactive garage concepts.
Our most recent projects for CMS include the Champion’s Pavilion, Winner’s Circle Lounge, and Pit Road Suites. A new master planning study for a mixed-use development within and around the campus is currently underway.