Asked to design a “landmark architectural statement” in a rapidly growing satellite neighborhood in South Charlotte, aiDG created a mixed-use development that combines the principles of Main Street with Art Deco flair.
Mixed-use buildings with ground level retail, including restaurants with sidewalk dining, line the main street that runs through the center of the development. The main street terminates at the “Crown,” a three-story glass tower that houses a multi-level movie theater. Lit with programmable LED lighting capable of an infinite number of color combinations, the Crown has become a recognizable anchor within the development and a landmark for the area. The fountain at the center of the plaza takes its design cues from the Crown’s design.
The Village includes housing, office, and retail space, as well as parking decks integrated behind and below the buildings. The master plan includes future development of a rooftop terrace on the Crown with gardens and entertainment area and two 14-story residential towers with retail and office space on the lower levels.