The Neon Garage created a never-before-seen NASCAR fan experience – unprecedented access to the drivers and crews’ activity in the infield garages during a race.
Created as part of the reimagined master plan for Las Vegas Motor Speedway, the Neon Garage combines transparency with interactive technologies to give fans a multi-dimensional entertainment experience. An underground pedestrian tunnel leads fans from outside the track into an entertainment plaza contained on all sides by team garages. Fans can view the teams in action through window walls at ground level and elevated walkways.
Digital kiosks in the plaza provide continuous team updates and event information, while large screens show the action on the track. An open-air, tensile-structure performance pavilion anchors the plaza at center, surrounded by souvenir and concessions buildings and a dramatic, 180-foot-long bar. Tensile canvas canopies throughout the plaza provide relief from the intense Nevada sun.